|Donalyn Miller wearing|
The Original #Bookaday Pic Badge
It’s come to our attention that there’s an amazing project in the US aimed primarily at librarians and teachers and run by Donalyn Miller, from Nerdy Book Club. She has been using #bookaday for several years. We were totally unaware of the project when we launched our #bookaday campaign – and we have been very open that we nicked the idea from #recordaday – so we wanted to say sorry if it has caused any confusion for readers.
Duh! Hate to break it to you, BP, but ignorance is no excuse for taking someone else's idea and claiming it as your own--even if Twitter says it isn't possible to own or copyright a hashtag.
So up is my dander that I decided to post a comment on the Borough Press post. Here's my comment, which at this time is "awaiting moderation":
Yes, it looks like #bookaday belongs to someone else. Someone who has been using it for years to build "a social event connecting readers who share book recommendations and celebrate reading."
Mackintosh goes on to say this:
See, social media has this wee little issue for marketing professionals--it's called authenticity. To quote one Huffington Post savant, "authenticity (personal truth) and sincerity (caring about and connecting with others) are required to build the kind of social media brand customers and clients are looking for these days." Sounds like Donalyn Miller to me. But both values appear completely absent from this Borough Press initiative.
My advice to Harper Collins and to Borough Press regarding the #bookaday hashtag scandal is this: Give it back and say you're sorry. Otherwise, your just what my friend Karen labels in the new hashtag she created to describe HC's and BP's actions: #bookadaybullies.
*Update via Donalyn on Monday, June 9, 2014 at 11:00 a.m. MST: Celebrating the news that Borough Press changed their event hashtag to @bookadayUK this morning. Thanks to everyone who supports the real#bookaday challenge!